Client

ALDI AUSTRALIA

Brief

Vibe was engaged to restructure and revamp the Deli Originals Fresh® portfolio of fresh gourmet dips and antipasto products. As part of this process, we redesigned the Deli Originals Fresh® master brand. The objective of our strategy was to revitalise the brand, claim greater ownership of the brand’s shelf space and make the range easier to shop.

The premium ‘Crafted’ range claimed ownership of black, in the process achieving a level of shelf blocking. Our new ingredients photography has set a new benchmark for appetite appeal.

Scope

Brand Creation, Packaging Design, and Photography.