Client : ALDI AUSTRALIA Brief : "Create new creative of your free will". The existing Simple® design for ecomm market was required to have a 'face lift'! Vibe were engaged to develop new packaging design that promoted the fresh and natural cues, of the sheet masks. Vibe's design approach resulted [...]
Client ALDI AUSTRALIA Brief "Create new creative of your free will". The existing Simple® design for ecomm market was required to have a 'face lift'! Vibe were engaged to develop new packaging design that promoted the fresh and natural cues, of the [...]
Client ALDI AUSTRALIA Brief - Beautifully Butterfully® Branding and packaging design across Aldi’s Beautifully Butterfully® range of spreadable and block butters. Premium cues by the use of foils for the butter blocks and pack navigation issues from the previous packaging resolved. - South Island Name generation [...]
Client ALDI AUSTRALIA Brief Develop new packaging designs that differentiate Bakers Life® Café Style and Raisin loaf products, providing the consumer premium and core product offerings. Scope Packaging Design and Illustration.
Client ALDI AUSTRALIA Brief ALDI recognised their Bakers Life® core baking segment was “stale’ compared to competing market leaders. Vibe led the redesign with a new logo lock up, focusing on ‘Bakehouse’ name front and center supported by the bakehouse illustration. Warm rich colours and grain [...]
Client ALDI AUSTRALIA Brief Vibe was engaged to restructure and revamp the Deli Originals Fresh® portfolio of fresh gourmet dips and antipasto products. As part of this process, we redesigned the Deli Originals Fresh® master brand. The objective of our strategy was to revitalise the brand, [...]
Client ALDI AUSTRALIA Brief Damora® is ALDI’s home brand of savoury snacks and crackers. Damora® is a brand built on heritage and grounded in a passion for good taste. The premium products share a common design architecture for pack layout and style of photography. Top down [...]
Client ALDI AUSTRALIA Brief Damora® is ALDI’s home brand of savoury snacks and crackers. Damora® is a brand built on heritage and grounded in a passion for good taste. The premium products share a common design architecture for pack layout and style of photography. Top down [...]
Client ALDI AUSTRALIA Brief One of six craft beers designed to reflect a Henry Lawson (1867-1922) poem or short story ‘Iron Rails’. This new Pacific Ale needed to encapsulate the Gold Rush theme of the Iron Rails short story. Scope Brand Creation, Packaging [...]
Client ALDI AUSTRALIA Brief The first in the range of six craft beers designed to reflect a Henry Lawson (1867-1922) short story or poem. The brand mark ‘Roaring Days Brewing’ name is based on ‘The Roaring Days’ poem. Each can has it’s own personality in terms [...]
Client ALDI AUSTRALIA Brief RTD category tipped as the largest growth category for 2021. Aldi engaged Vibe to create its second range of Alcoholic Seltzers. Designs to resonate with the love of spending days on Australian Beaches and enjoying a refreshing beverage at the end of [...]
Client ALDI AUSTRALIA Brief Create a label design that pays homage to the Italian Inspired Negroni-Style Ready to Serve Cocktail and the 1920’s era. Embellishments including gold foil and spot varnishing added to the premiumisation of the label design.™ brand mark and packaging design, to [...]
Client ALDI AUSTRALIA Brief Design a new range of RTD Alcoholic Seltzers for Aldi Australia, Special Buy program. Creation of the Hammerhead™ brand mark and packaging design, to resonate with Australian summers and consumers. Scope Brand Creation, Packaging Design and [...]
